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Leasing, Sales and Operations

UPRE is well versed in the complex management of multifamily leasing & operations, luxury development sales and distressed asset disposition. UPRE views real estate development sales & marketing through a multi-dimensional lens, relying on best practices and proven case studies to inform our recommendations. We also thirst for real-time insights and study emerging trends to fuel innovation in how we guide sales & leasing efforts to achieve new benchmarks for pricing in some of the most competitive markets in the country. UPRE is a full-service real estate broker, licensed in the state of California.

Sales Strategies

  • Campaign & Launch Strategies
  • Inventory Control & Phasing/release Schedules
  • Pricing Calibrations
  • Storage, Parking, Option Upgrades, and Amenity Services Pricing and Premiums
  • Buyer Incentive Programs
  • Broker Outreach Programs and Tiered Commission Rewards
  • Preferred Lender Relationships and Financing Strategies
  • FNMA & PERS Approvals
  • Multiple Listing Service Strategies
  • Daily, Weekly, Monthly and Quarterly Sales Activity Reporting

Sales Operations

  • Broker of Record (state of California)
  • Declarant’s Representative on Association Boards
  • DRE Preliminary, Conditional and Final Public Report Submittals
  • Purchase & Sale Agreements and Project Documents
  • Controlled Offer and Counteroffer Process
  • Purchase, Lease & Sale Agreements
  • CRM & Database Management
  • Property Management Liaison
  • Warranty Service Programs
  • Third Party Vendor Management
  • Owner Meetings

Leasing & Sales Team Staffing, Training & Development

  • Leasing & Sales Staff Recruitment
  • Compensation Benchmarking & Negotiation
  • Sales Training
  • Contract & Document Training
  • Offer & Escrow Process Training
  • Weekly, Monthly & Quarterly Sales Contests
  • Personnel Management
  • Weekly and Monthly Sales Team Meetings
  • Quarterly Sales Clinic
  • Mystery Shops & Score Review
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